Paid Media Consultancy

Expert eyes on the spend you are already making

Not every brand needs an agency to run their paid media. Some have a capable team in place and simply need to know they are getting it right. Our consultancy gives you exactly that, an expert, independent view of your paid media, what is working, what is not and what would make the biggest difference.

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An independent view of your paid media

Paid media is easy to run and hard to run well, and it is rarely obvious from the inside whether an account is performing as it should. We give you a clear, honest, independent assessment, drawing on the same expertise we use to run campaigns for our own clients, so you know exactly where you stand and what to do next.

Paid media audits

A thorough, independent review of your campaigns, accounts and spend, with clear findings and a prioritised list of what to fix.

Account reviews

A focused look at how your existing accounts are structured and managed, and where performance is being left on the table.

Strategy & planning

Expert input on your paid media strategy, the channel mix, the budget split and the plan, so your activity has clear direction.

Ongoing advisory

An expert on hand for the bigger decisions. Regular reviews and a second opinion when your team needs one, without handing over the work.

"The most useful thing a consultant can give you is the truth, told plainly and early."

How we approach a consultancy engagement

The way we give you a view you can trust

We start with your commercial goals

An account cannot be judged in a vacuum. Before we assess anything, we get clear on what your paid media is actually meant to achieve commercially. That gives us a real benchmark to measure against, so our findings are about your business outcomes, not generic best practice.

We look where the money really goes

We dig into the detail, account structure, targeting, bidding, creative, tracking and the spend itself, to find where budget is working and where it is quietly leaking. A proper audit goes well past the surface metrics, because that is where the meaningful problems usually hide.

We tell you the truth, plainly

You get an honest assessment, not a diplomatic one. If your paid media is performing well, we will tell you. If it is not, we will tell you that too, and exactly why. Our value here is candour, so that is what you get, in clear language rather than jargon.

We give you a plan you can act on

A review that ends in observations is half a job. We finish with a clear, prioritised set of recommendations, ranked by the difference each will make, so you leave with a genuine plan of action whether you carry it out yourselves or bring in support.

It suits brands with a capable in-house team or another agency, who want an independent expert view on whether their paid media is performing as it should. It is also useful before a big decision, a budget increase, a new channel or an agency change.

Only if you want us to. Our consultancy is genuinely independent advice, and most brands act on our findings with their existing team. If you later decide you would like the work run for you, that option is there, but it is never the purpose of the review.

Our consultancy is advisory rather than hands-on training. We assess your paid media, tell you plainly what to change and give you a clear plan to act on. We focus on expert direction and honest review rather than running training sessions.

A clear, honest assessment of your paid media and a prioritised set of recommendations, ranked by the impact each will make. You leave with a genuine plan of action, in plain language, that your team can pick up straight away.

We review paid media across the major search, social and programmatic platforms. Whatever mix your activity spans, we can give you an independent view of how it is structured, managed and performing.