Marketing Automations

The marketing that works while you do not

Some of your most valuable marketing moments happen when no one is watching. A new subscriber, an abandoned basket, a customer going quiet. Marketing automation makes sure your brand responds to every one of them, with the right message at the right moment, set up once and earning its keep around the clock.

Let's talk Automations

Automated journeys built around real behaviour

The best automation does not feel automated. It feels like a brand paying attention. We design and build email and SMS journeys triggered by what your customers genuinely do, so the right message reaches them at the moment it matters, every time, without anyone needing to press send.

Welcome journeys

The first impression that sets the tone. Automated welcome flows that turn a new subscriber into an engaged customer.

Abandoned basket flows

The single highest-returning automation in ecommerce. Timely, well-judged reminders that recover sales you would otherwise lose.

Re-engagement flows

Customers go quiet, and most brands let them. We build journeys that win lapsed customers back before they are gone for good.

SMS & WhatsApp automations

Some moments deserve a message that gets read in seconds. We add SMS and/or WhatsApp into your flows where immediacy genuinely earns its place.

"The best automation does not feel automated, it feels like a brand that happened to be paying attention."

How we build automation that performs

The way we design flows worth receiving

We map the journey before we build it

Good automation starts with understanding the path your customer is actually on, what they have just done, what they need next and what would genuinely help. We map that journey first, so every flow we build responds to a real moment rather than just filling a calendar slot.

We make automated feel personal

An automated message should never feel like one. We use what you know about each customer, their behaviour, their history, their stage in the journey, so the message that arrives feels timely and relevant rather than mass-produced. The automation is invisible, the relevance is not.

We choose the channel for the moment

Email and SMS each have their place, and the skill is knowing which moment calls for which. We use email for the considered messages and SMS for the ones that genuinely need to be read now, so each channel is used with intent rather than overused out of habit.

We refine flows on real data

A flow is not finished when it goes live, that is when the learning starts. We monitor how every journey performs and refine the timing, the messaging and the logic as real data comes in, so your automation gets sharper and more valuable the longer it runs.

It is a set of email, SMS and WhatsApp journeys that send themselves, triggered by what your customers do. A welcome flow when someone subscribes, a reminder when a basket is abandoned, a nudge when a customer goes quiet. Built once, it works continuously in the background.

For most brands the welcome journey and the abandoned basket flow deliver the fastest, clearest return, so they are usually where we start. From there we build out the journeys that suit your customer behaviour. We will recommend a sensible order based on where your opportunity is greatest.

Both. Ecommerce sees the most obvious wins through basket and purchase flows, but any business with customers worth keeping benefits from welcome and re-engagement journeys. The principle, the right message at the right moment, applies whatever you sell.

Yes. Automated does not mean generic. Every flow we build is designed and written in your brand's voice, and personalised with what you know about each customer, so the messages feel timely and considered rather than mass-produced.

Yes. We add SMS and WhatsApp into your flows where immediacy genuinely earns its place, for the moments that benefit from a message read in seconds. We use it with intent rather than for its own sake, so it strengthens the journey rather than crowding it.