More than doubling search visibility for a global brand

Orthoplastics

Orthoplastics is an internationally recognised manufacturer of medical-grade plastics, supplying specialist materials and components to orthopaedic device manufacturers around the world. With more than 40 years of expertise and a highly technical product portfolio, the business operates in a market where reaching the right audience is particularly important. We support Orthoplastics through ongoing search engine optimisation, helping strengthen its organic visibility and connect its specialist expertise with relevant searches across a global market.

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More than doubling search visibility for a global brand hero image

+108%

Organic Impressions YoY

+21.25%

Conversion Rate

A specialist business with a global audience

Orthoplastics is a recognised name in the development and manufacture of Ultra-High-Molecular-Weight Polyethylene (UHMWPE) and other advanced materials used in orthopaedic medical devices.

Its expertise spans specialist materials, component machining, Direct Compression Moulding and laboratory services, supporting manufacturers developing products for an exceptionally demanding industry.

Unlike businesses targeting broad consumer audiences, Orthoplastics needs to be discoverable by people researching highly specific materials, manufacturing capabilities and technical solutions.

Our SEO approach is centred on supporting that specialist positioning, with a focus on organic visibility and the search opportunities most relevant to the business.

Making specialist expertise easier to discover

Search engine optimisation for a technical manufacturing business requires a considered approach.

Potential customers aren't simply searching for a product category. They may be researching particular materials, manufacturing processes, applications or specialist services as part of a much wider development or procurement journey.

Our ongoing SEO support focuses on strengthening Orthoplastics' presence in organic search, understanding how its products and expertise are being discovered and identifying opportunities to improve visibility.

By keeping the business's specialist audience and technical offering at the centre of our approach, we're working to establish a stronger presence across the searches that matter to Orthoplastics.

Measurable improvements in organic visibility

Our latest Google Search Console comparison shows encouraging progress, with the website recording significantly greater visibility over the most recent three-month period compared with the same period last year.

Total search impressions increased by 108%, growing from 31,100 to 64,800. Organic clicks also increased by 10%, rising from approximately 1,250 to 1,380.

The website's average search position improved from 22 to 12, reflecting a stronger overall position across the searches in which Orthoplastics appeared.

Together, these figures demonstrate substantial growth in organic search exposure, alongside an increase in visitors arriving through Google's search results.