More than a professional identity
When Lorna Harvey launched her psychotherapy practice, she needed more than just a logo and a website. She needed a professional identity that reflected her values, built trust from the very first interaction and positioned her as an experienced therapist in a highly personal field.
We partnered with Lorna to create a complete brand from the ground up, designing a distinctive visual identity alongside a bespoke website that would provide a welcoming, reassuring experience for prospective clients while establishing a strong online presence.
The challenge
Launching a new psychotherapy practice requires sensitivity, credibility and clarity. The brand needed to feel calm and approachable without becoming generic, while the website had to make it easy for visitors to understand Lorna's services, learn about her experience and confidently take the next step.
Everything had to work together to create an experience that inspired trust from the moment someone discovered the practice online.
"A thoughtful brand and website should help people feel comfortable before they've even made contact. Every decision throughout this project was made with that experience in mind."
Our approach
We started by developing a visual identity that reflected the warmth, professionalism and empathy at the heart of Lorna's practice. Every element was designed to create consistency across digital touchpoints while helping the business stand out within a competitive sector.
Alongside the branding, we designed and developed a bespoke website that balances beautiful design with usability, ensuring visitors can easily explore services, understand the therapeutic approach and make contact.
Throughout the project, we focused on creating a cohesive digital presence that would support long-term growth and provide a strong foundation for future marketing activity.
What we delivered
Lorna Harvey Psychotherapy launched with a professional identity that immediately communicates trust, warmth and expertise. The brand provides a consistent visual presence across every customer touchpoint, while the website gives prospective clients an accessible, informative and reassuring experience.
Together, the brand and website have established a strong digital foundation that supports the continued growth of the practice and reflects the quality of care clients can expect from their first interaction.
