TikTok ads turning freshers into patients through awareness across London

Brondesbury Medical Centre

Every September, thousands of students arrive in London, many needing to register with a new GP practice. For Brondesbury Medical Centre, the challenge was to stand out at a time when students were being bombarded with advertising from every direction. We developed a creative digital campaign that brought together animated content, bold messaging and paid media across TikTok, Meta and Google to introduce the practice to a younger audience.

TikTok ads turning freshers into patients through awareness across London hero image

4.8x

TikTok ROAS

128

Patient Registrations

3

PPC Platforms

Google, Meta & TikTok

Standing out in a crowded market

For students settling into a new city, registering with a GP might not be at the top of their to-do list. With so many businesses competing for their attention, Brondesbury Medical Centre needed an approach that would make healthcare registration feel relevant and straightforward.

The brief gave us an opportunity to challenge the more conventional style of healthcare advertising and develop something that felt at home among the content students were already engaging with.

We wanted the campaign to be energetic, approachable and memorable, without losing the professionalism and credibility expected from a healthcare provider.

Bringing creativity to healthcare advertising

Our creative team developed a series of animated digital adverts designed to capture attention quickly and communicate a clear message.

Using bold visuals, engaging motion graphics and concise messaging, we created a distinctive campaign that brought a fresh personality to healthcare advertising.

The creative was designed to feel relevant to a student audience while maintaining a consistent identity for Brondesbury Medical Centre across the campaign.

It was a great opportunity to demonstrate how thoughtful creative can make even the most practical messages more engaging.

"Healthcare advertising doesn't have to be conventional. We wanted to create something bold, energetic and relevant to students, while keeping the message clear and approachable. It's been a fantastic campaign to bring to life."

Reaching students across multiple platforms

Alongside the creative, we developed and delivered a coordinated paid media campaign across TikTok, Meta and Google.

Our approach focused on reaching students during a key period of change, when many were settling into university life and considering which local services they needed.

By bringing together engaging creative and considered audience targeting, we helped Brondesbury Medical Centre establish a presence across the digital platforms used to discover and research services.

The result was a joined-up campaign that combined the immediacy of social media with the wider reach of digital advertising.

Turning awareness into action

The campaign reached thousands of students across London, helping introduce Brondesbury Medical Centre to prospective patients during an important registration period.

The project recorded 128 patient registrations, providing a tangible outcome alongside the campaign's wider awareness objectives.

For us, this project demonstrates how creative thinking and paid media can work together to make healthcare communications more engaging, accessible and relevant to the people they're designed to reach.

A fantastic example of bringing something different to a traditionally more reserved sector.