Paid Media Specialist

manchester

  • Dependent on Experience
  • August 25, 2026

Turn strategy into measurable growth.

At Brand12, we don’t believe in running campaigns just to spend budget.

We’re looking for a Paid Media Specialist who genuinely enjoys finding opportunities, solving problems and delivering measurable results across Google Ads and Paid Social. You’ll work alongside our Client Success Managers, designers and content specialists to create campaigns that help ambitious businesses grow.

This is an opportunity to take ownership of paid media campaigns across a wide range of industries, working with clients who trust us to challenge ideas, improve performance and deliver meaningful commercial results.

If you enjoy analysing data as much as developing strategy and you’re always looking for ways to improve performance, we’d love to hear from you.

What you’ll be doing

You’ll take ownership of paid media campaigns from planning through to optimisation, helping our clients achieve measurable growth across multiple platforms.

Your responsibilities will include:

  • Planning, building and managing Google Ads campaigns across Search, Performance Max, Display and YouTube.
  • Creating and optimising paid social campaigns across Meta, LinkedIn and TikTok.
  • Developing audience strategies, remarketing campaigns and customer journeys.
  • Monitoring campaign performance and making proactive optimisation recommendations.
  • Managing budgets to maximise return on investment.
  • Setting up and maintaining conversion tracking using Google Tag Manager and Google Analytics 4.
  • Producing clear, insightful performance reports for our Client Success Managers.
  • Working closely with our creative team to develop high-performing ad creative and landing page recommendations.
  • Keeping up to date with platform changes, AI developments and emerging opportunities across paid media.
  • Contributing ideas that improve both client performance and our internal processes.

You’ll thrive in this role if…

We’re looking for someone who’s commercially minded, curious and genuinely passionate about performance marketing.

You’ll ideally have:

  • At least two years’ experience managing paid media campaigns within an agency or a similar performance marketing role.
  • Strong experience with Google Ads.
  • Experience managing paid social campaigns across Meta, LinkedIn or TikTok.
  • A solid understanding of Google Analytics 4 and Google Tag Manager.
  • Experience with conversion tracking and attribution.
  • Excellent analytical and problem-solving skills.
  • The confidence to explain campaign performance and recommendations clearly.
  • Excellent organisation and attention to detail.
  • A desire to keep learning in an industry that never stands still.

Agency experience is preferred, although we’d also love to hear from exceptional candidates with strong in-house experience.

Why join Brand12?

We’re building an agency that values creativity, collaboration and continuous learning.

You’ll receive:

  • Competitive salary.
  • Annual performance bonus.
  • Hybrid working from our Manchester office.
  • Ongoing training, certifications and personal development.
  • Opportunities to attend industry conferences and exhibitions.
  • Regular team events and social activities.
  • Apple hardware and the tools you need to do your best work.
  • The opportunity to help shape one of the UK’s growing independent digital agencies.

About Brand12

We’re a creative digital marketing agency helping ambitious businesses grow through strategy, branding, websites, paid media, SEO, social media and content.

We believe great ideas only matter if they’re delivered exceptionally well. That’s why we’re looking for people who genuinely care about their work, enjoy learning and want to make a real impact for the clients they work with.

Ready to join us?

If this sounds like the opportunity you’ve been looking for, we’d love to hear from you.

Send us your CV together with a short introduction telling us why you’d be a great fit for Brand12.

Apply for this position