Healthcare & Public Sector Marketing

We're an NHS marketing agency trusted across the NHS and the healthcare and public sector

Marketing for the NHS and the wider public sector is not the same job as marketing for a consumer brand. It demands sensitivity, care and a genuine understanding of how public services work. We have spent years delivering exactly that, for NHS organisations, charities, hospices and local public sector bodies, and we bring that experience to every project we take on.

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Digital marketing for healthcare and public sector organisations

At Brand12, we work with NHS trusts, healthcare charities, hospices, doctors surgeries and local public sector bodies, delivering digital marketing built for the realities of the sector. Carefully crafted communications, accessible websites and strategies designed to reach the right audiences with the right message, whether that audience is patients, the public or stakeholders.

Marketing for the NHS

Considered, sensitive marketing for NHS trusts and organisations, built to communicate clearly with patients, staff and the public.

Charities and hospices

Marketing that supports healthcare charities and hospices in raising awareness, growing supporter relationships and reaching the people who need them.

Doctors surgeries & primary care

Practical digital marketing for primary care, helping practices communicate effectively with their patients and the wider community.

Local public sector

Marketing for local authorities and public bodies, delivering campaigns and communications that reach communities and earn public trust.

"Healthcare marketing is not about being seen, it is about being trusted."

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How we approach healthcare and public sector marketing

We lead with care & sensitivity

Every piece of communication we produce for the sector is considered carefully. Tone, language, imagery and accessibility are not afterthoughts, they are central to the work. We understand that what is appropriate for a consumer brand is rarely right for an NHS audience, a hospice or a public body, so we adjust accordingly from the first conversation.

We design for accessibility, properly

Public sector websites and digital communications have to work for everyone, including people who rely on assistive technology and people with limited digital confidence. We build to recognised accessibility standards as a baseline, not a bolt-on, so the work reaches the audiences it is meant to and meets the standards the sector requires.

We respect the procurement & compliance reality

Working with NHS organisations and public bodies means working within frameworks, procurement processes and compliance requirements that some agencies find frustrating. We work within them comfortably, because we understand why they exist and the standards they are there to protect.

We earn public trust through clear communication

The most effective healthcare and public sector marketing is rarely the flashiest. It is the clearest. We focus on communications that explain, inform and reach the right people, because trust is built on being understood, not on being clever.

TikTok ads turning freshers into patients through awareness across London

Yes. We have delivered digital marketing for NHS organisations and understand the standards, processes and audiences the work requires. We are comfortable working within NHS frameworks and procurement processes.

Yes. We work with healthcare charities and hospices, including organisations like Macmillan, on the digital marketing that supports awareness, fundraising and the communities they serve.

Always, and especially for healthcare and public sector clients. We build to recognised accessibility standards as a baseline, so the digital experience works for every audience, including those relying on assistive technology.

Yes. We have worked within public sector procurement frameworks and processes, and we are comfortable with the standards they require. We will not slow your team down with avoidable questions about how the sector operates.

Carefully. We work in tone, language and imagery appropriate to the audience and the subject, with the input of your team at every stage. Healthcare and public sector communications need to be considered, not clever, and that principle guides every piece of work.