Create content people actually want to follow.
We’re looking for a talented Freelance Social Media Content Executive to support our growing team at Brand12.
You’ll work across a portfolio of Brand12 clients, as well as our own social channels, helping us plan, write, create, schedule and publish engaging social media content.
This is an ongoing freelance role designed to provide additional capacity to our existing team. We’re looking for someone who can quickly understand different businesses, audiences and tones of voice, then turn that understanding into strong social content with minimal hand-holding.
You’ll need to be a confident writer, understand what works across different social platforms and, most importantly, know the difference between simply filling a content calendar and creating content worth publishing.
What you’ll be doing
You’ll support our team with the day-to-day creation and delivery of social media content across a number of client accounts.
Your responsibilities will include:
- Writing engaging social media content across LinkedIn, Facebook, Instagram and other relevant platforms
- Planning content around client objectives, campaigns, events and wider marketing activity
- Scheduling and publishing approved content
- Adapting copy and content for different social platforms rather than simply posting the same thing everywhere
- Learning and maintaining individual client tones of voice
- Creating content for Brand12’s own social media channels
- Working from existing client content plans, briefs and strategies
- Identifying relevant content opportunities and suggesting new ideas
- Working with our design and creative team to brief supporting graphics, photography and video
- Repurposing existing content into new formats and social posts
- Proofreading content and maintaining a consistently high standard of written English
- Ensuring content is accurate, on-brand and published at the right time
- Supporting our internal team when additional social media capacity is required
- Managing multiple brands, deadlines and content schedules simultaneously
We’re looking for someone who understands that every client should sound different. You should be equally comfortable writing a considered LinkedIn post for a professional services business as you are creating more consumer-focused content for Instagram or Facebook.
You’ll ideally have:
- At least two years’ commercial experience creating social media content
- Previous agency experience or experience working across multiple brands
- Excellent copywriting skills and a very strong command of British English
- Experience creating content for LinkedIn, Facebook and Instagram
- A good understanding of how content should differ between platforms
- Experience using social media scheduling and management platforms
- Strong attention to detail and proofreading skills
- The ability to quickly understand different brands and tones of voice
- Excellent organisation and the ability to work across several accounts simultaneously
- The confidence to contribute ideas rather than simply wait for briefs
- A good understanding of current social media formats, trends and platform developments
- The ability to work independently and reliably within agreed deadlines
Agency experience is strongly preferred.
It would be great if you also have…
Experience in any of the following would be an advantage:
- Creating short-form video content
- Reels and TikTok
- Basic graphic design
- Canva or Adobe Creative Cloud
- Content planning and strategy
- Social media reporting and analytics
- Community management
- Attending client locations to capture content
- Automotive, B2B or professional services content
Working with Brand12
This is a freelance/contract position supporting our existing team as client requirements and workloads grow.
We’re looking to build an ongoing relationship with the right person rather than simply outsource individual posts. You’ll become a trusted extension of our team, working within established Brand12 processes and collaborating with our social, creative and Client Success teams.
The volume of work may vary depending on client requirements, so you’ll need some flexibility around capacity. We’ll agree briefs, deadlines and expected hours or deliverables in advance.
About Brand12
We’re a digital marketing agency helping ambitious businesses grow through strategy, branding, websites, paid media, SEO, social media and content.
Our social media work spans a wide range of businesses and audiences, which means variety is a big part of this role. We care about producing content that feels considered, relevant and genuinely representative of the brands we’re trusted to work with.
Interested?
If you’re an experienced agency designer with a strong portfolio and think you’d be a great fit for Brand12, we’d like to hear from you.
Complete the application form below and tell us a little about yourself, your experience and why you’d like to join our team. Don’t forget to include a link to your portfolio so we can see your work.
Please also include your current availability and typical weekly capacity.